Engaging with Community:
Avoiding the Pitfalls
One-Day Course
Date: Wednesday 27 March
Time: 9.30am - 5.00pm
Location: Colin Biggers & Paisley,
Sydney NSW
Session 1: Identifying Stakeholders and Their Concerns
Discuss the definition of 'stakeholder' and identify issues of community interest related to development projects that engage stakeholders' emotions. Analyse the key values that drive positions for and against projects and learn about key concepts for understanding stakeholder interests.
Session 2: Mananging Stakeholder Risk and Social License
Define the principles of social license and explore development case studies that inadvertedly delivered low stakeholder trust, engagement and buy-in. Analyse the common errors made by developers which impact stakeholder satisfaction and discuss the full spectrum of stakeholder participation available to maximise project satisfaction.
This course is aimed to help development managers working on both greenfield and brownfield housing and development projects in both metropolitan and regional areas, who want to build their understanding of how to best plan and manage the risk of community opposition impacting their project.
LEARNING OUTCOMES
Anna Petersen
Community, Communications & Urban Affairs Specialist
Anna is an accomplished executive leader with specialist expertise in communications and stakeholder engagement, impactful strategy for social good, reputation and risk management, and building social license. She has more than 25 years’ experience in the urban planning and development industry, including leadership in sustainability, urban and housing policy, and community development and wellbeing. In various roles with Landcom and UrbanGrowth NSW, the thread has been achieving a positive impact for society, built around equity and inclusion, participation, and community wellbeing.
Together with Abbie Jeffs, Anna established Landcom’s community engagement practice and has championed best practice with government and industry for over ten years. She was part of the team that led award-winning engagement for the Bays Precinct urban transformation plan, and led engagement for the multi-awarded Parramatta Road Corridor transformation plan. Most recently as Landcom's Executive General Manager Communications & Policy, Anna led corporate strategy, project and corporate communications and engagement, marketing communications, sustainability, housing and other policy, research and learning, and reconciliation.
Prior to Landcom, Anna held roles in project management with South Sydney Development Corporation, private consulting in design and urban planning, and facilities management. Currently freelance, Anna works at the intersection of community and stakeholder engagement; urban planning, design and policy; and community and environment health and wellbeing. Anna has a Masters of Professional Communication, a Masters of Urban and Regional Planning, a Bachelor of Science (Architecture), and a Certificate in Public Participation. She is also a Certified Organisational Coach (Level 1, IECL).
Abbie Jeffs
Director Communications & Engagement, Landcom
Abbie is an award-winning engagement professional and an ambassador for organisational listening who has seen the good, the bad and the ugly side of community engagement. She has 20 years’ experience providing communication and engagement services for government and the private sector across diverse areas, including urban development, infrastructure, housing and transport.
She has significant experience in community consultation, government relations, internal and external communication and events. Abbie has led engagement campaigns for many complex projects at the forefront of public interest, and has coordinated communications for a number of development projects for Landcom, UrbanGrowth NSW, Mirvac and Holdmark. For the last nine years Abbie has been leading Landcom’s communications and engagement team and managing community engagement across Landcom’s portfolio of projects. Abbie has been instrumental in setting Landcom’s commitment to stakeholder engagement and continued learning and improvement in its engagement practice.
She is a Fellow of the International Association of Public Participation Australasia (IAP2A), has been associated with multiple best practice awards and been on the Australasian judging panel for IAP2A Core Values Awards on two separate occasions. Abbie is a qualified town planner and has post graduate qualifications in public policy.
Steve Driscoll
Director, Driscoll Advisory
An experienced project leader and urban planner, Steve has made a career out of finding solutions to complex urban problems by combining public and private sector expertise. He has a strong interest in finding practical ways to implement policy initiatives through urban development and understands the important interface between government and the private sector which allows policy ideas to “hit the ground” and become real. This led Steve to executive roles in UrbanGrowth NSW Development Corporation, via sustainability, planning and a number of other management roles at Landcom and UrbanGrowth NSW.
Steve knows firsthand the value of meaningful, robust community engagement, to help manage project risks and achieve outcomes on the ground. He has been involved in projects that opened themselves up for robust scrutiny by the public and has seen how challenging – and ultimately beneficial – that can be.
Steve counts among his career highlights managing the planning and implementation stages of The New Rouse Hill project, which includes the multi-award winning Rouse Hill Town Centre; overseeing the development of Landcom's acclaimed Design Guidelines; helping shape and develop the PRECINX sustainability software; managing the sale of the Australian Technology Park to a Mirvac-led consortium; and as lead negotiator, securing the Agreement for Lease for the new Sydney Fish Market. He’s also worked in senior roles in local government in Western Sydney.
Stephen McMahon
Director, Inspire Planning
UDIA NSW President (2020 - 2022)
Stephen McMahon is a recognised planning and urban development professional with 30 years broad ranging experience and expertise in the establishment and management of planning and development projects and teams. He has been a member of the NSW Urban Development Institute of Australia (UDIA) for over 20 years and in 2010 he was elected Councillor and has been a member of Council Executive, Treasurer and Vice President. Between 2020 – 2022 Stephen was President of the Institute. He is also a Registered Planner and Fellow of the Planning Institute of Australia. More broadly, also Stephen sits on Sydney Water’s Customer and Community Reference Group, Jemena Gas Networks Customer Council and the NSW Department of Planning’s Better Places Advisory Group.
UDIA NSW
Phone: 02 9262 1214
Email: pd@udiansw.com.au
Address: Level 5, 56 Clarence St, Sydney